Creativity
In order to show our creativity, we had to put a lot of thought into each shot so that it involved as many themes in the video as possible. For example, in this shot we used fridge magnet letters to show Ruby's youth, as they often signify childhood. The letters are also in bright colours, so the bright theme is shown, setting the scene for the rest of the video. The record player also shows the video's retro vibe, which is again shown throughout the video. This use of creative elements in the video creates a fun, quirky feel.
We also used more props to introduce characters, for example here we use scrabble and the Ken doll. This is again to show the childlike image of the singer, as she is technically playing with toys, which is unusual behaviour for a teenager/young adult. The use of Ken instead of a real boyfriend could also show Ruby's desire to stay young, which is a common issue with the age group we are aiming our music video at. The brick wall background also shows the urban, London based theme of the video, and shows that we used a lot of resources to create each shot.
Finally, for this shot we had to wait until it was around valentine's day to get the right kind of confetti, as it was harder to get red heart shaped confetti at any other time of year. We wanted it to be red because it was symbolic of Ruby's name, and heart shaped because it shows that the theme of the video is love. We also didn't plan to do this shot in our original storyboard, but we came up with it when we were deciding what we would use the confetti for. As we didn't have the right sized tripod, I had to use a pile of books to keep this panning shot steady.
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