Magazine Advert Final

Magazine Advert: The Comparison

After designing two different magazine adverts, both in the style of musician's adverts who my target market would be fans of. I thought that the one on the left was quite striking and bold, but quite dark and not as eye catching, however I also thought that the one on the right didn't have enough information on it. I posted this image on Facebook, as I thought that it would be better to ask the consumer what they would prefer as an advert. This is a few of the results:

As you can see by these replies, the result was that the second advert was preferred to the first, as it is 'fresher and more modern', and 'less is more'. I have decided to tweak the second one as well, as it isn't quite perfect yet, but the basic frame is much more popular than the other one. I was going to do a graph for the results, but as the results are all the same but one, so it wouldn't be a very interesting graph. For the sake of making my blog more varied, however, here it is:

Second Magazine Advert Draft

For the second draft of my magazine advert, I decided to got for a more photo-based advert, where the image took up the whole page, much like the Marina and the Diamonds advert. I used the image from the album cover, as I thought it was more likely to be recognised and would fit in well with my album cover. However, I did have some trouble deciding on what colour font to use:

I first decided to use a blue similar to Alice's dress, as it showed up well against the orangey background, however it looked a bit too artificial and a little bit tacky. It did go well with the colourful theme of Ruby Reigns, though.

I then tried white font, as it was what I used on the actual album cover, but I found that it isn't very eye catching, which doesn't matter quite so much on an album cover, but an advertisement is to sell the album, so the text would need to be eye catching.

I then tried out black font, which I found worked well, as it stands out well and is easy to read. I did worry, however that I would need to put more text on the image and the black would not necessarily stand out as well against her tights. 

Therefore, for the finished piece I decided to use white writing lower down. I really like this design overall, as it is simple, colourful and eye catching, as well as telling the audience all the information necessary.

First Magazine Advert Draft

This is my first draft of the magazine advert. I used inspiration from the Florence + The Machine magazine advert, as I liked the idea of framing the album cover photo with black and white boarders, as it looks very simple, yet professional. It also makes the image stand out more, and as this would be trying to sell the album it means the audience will know what the album looks like when they come to either buying it in a shop or on iTunes. Overall I like this draft, as it is effective and shows the artist without being too garish or messy. It also fits well with the indie pop genre, as it includes colours, but does not make the poster too bright, as that would make the poster look more like the musician's genre was electro pop.  

Magazine Advert Analysis - Jessie J

Magazine Advert Analysis - Marina & The Diamonds

Magazine Advert Analysis - Florence + The Machine