MTV to Youtube
2000's
Black artists have by now dominated most music genres, especially Pop, R&B and Hip Hop. Women are also very present, but often very sexualised. For example, this video by 50 Cent really shows women being objectified:
These kinds of videos are also very performance driven, and are often showing the men as being in control, and as having wealth, being attractive and being powerful, in contrast to women.
The invention of Youtube, as well, introduced a new accessibility to music videos; people could now see them whenever they wanted, and even email them to friends, which would easily spread the marketing potential of music videos. However, the ability to easily view these videos, along with being able to download music for free, means that record companies cannot afford to make the traditional massive budget music videos without help, meaning that product placement is a very prominent part of modern music videos.
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