Draft 3

This is our third draft. I think that the new beginning works really well with the genre, as the record player adds to the vintage look and feel of the video, as well as adding the sense of voyeurism as she is listening to her own record. The colourful letter magnets also add to the childlike, brightly coloured theme to the video, putting an emphasis on 'Ruby's youth. We have also added the toast section of our video, which will go right at the end when we have added all of our footage. We like this bit because it is again using stop frame animation, which adds to the quirky nature of the video. We have decided to sort out all the lip synching once the footage has all been added, as otherwise we will be wasting valuable editing time on something that we will only need to change again later.

Second Magazine Advert Draft

For the second draft of my magazine advert, I decided to got for a more photo-based advert, where the image took up the whole page, much like the Marina and the Diamonds advert. I used the image from the album cover, as I thought it was more likely to be recognised and would fit in well with my album cover. However, I did have some trouble deciding on what colour font to use:

I first decided to use a blue similar to Alice's dress, as it showed up well against the orangey background, however it looked a bit too artificial and a little bit tacky. It did go well with the colourful theme of Ruby Reigns, though.

I then tried white font, as it was what I used on the actual album cover, but I found that it isn't very eye catching, which doesn't matter quite so much on an album cover, but an advertisement is to sell the album, so the text would need to be eye catching.

I then tried out black font, which I found worked well, as it stands out well and is easy to read. I did worry, however that I would need to put more text on the image and the black would not necessarily stand out as well against her tights. 

Therefore, for the finished piece I decided to use white writing lower down. I really like this design overall, as it is simple, colourful and eye catching, as well as telling the audience all the information necessary.

First Magazine Advert Draft

This is my first draft of the magazine advert. I used inspiration from the Florence + The Machine magazine advert, as I liked the idea of framing the album cover photo with black and white boarders, as it looks very simple, yet professional. It also makes the image stand out more, and as this would be trying to sell the album it means the audience will know what the album looks like when they come to either buying it in a shop or on iTunes. Overall I like this draft, as it is effective and shows the artist without being too garish or messy. It also fits well with the indie pop genre, as it includes colours, but does not make the poster too bright, as that would make the poster look more like the musician's genre was electro pop.  

Magazine Advert Analysis - Jessie J

Magazine Advert Analysis - Marina & The Diamonds

Magazine Advert Analysis - Florence + The Machine

Useful article

I just found this article in 'I' newspaper, and I think it seems very relevant to the collective identity part of our exam.